We’re hearing a lot about “real-time” marketing<\/a>. But, beyond the hype, it’s not all about dunking in the dark<\/a>.<\/p>\n

“You have to be really in real-time,” says Tim Schigel<\/a>, founder of ShareThis<\/a>, whose near-ubiquitous green button lets users share content through umpteen online services.<\/p>\n

“People are interested a given topic maybe for just a few minutes or a few hours.\u00a0If you’re not relevant to them at that time, you’ve missed an opportunity.\u00a0The challenge is producing content that is brand-safe.”<\/p>\n

Nowadays, ShareThis is using its sharing data – with over a billion social signals per month – to target marketers’ advertising.<\/p>\n

We taped this segment at the\u00a0Mindshare Client Huddle<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’re hearing a lot about “real-time” marketing. But, beyond the hype, it’s not all about dunking in the dark. “You have to be really in real-time,” says Tim Schigel, founder of ShareThis, whose near-ubiquitous green button lets users share content through umpteen online services. “People are interested a given topic maybe for just a few […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004,4024],"tags":[5270,3098,4059,4077,4078,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24525"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24525"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24525\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}