No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option.<\/p>\n

In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb<\/a> explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger sets in small rooms like those in Tokyo, Japan.<\/p>\n

“You need higher resolution and a bit of screen curvature to compensate. If\u00a0you use the tv the way we do here, you don’t need those things – yet,” he says.<\/p>\n

Gotlieb reckons the 2020 Summer Olympics in Japan could be a tipping point.\u00a0“The Japanese government has already declared they won’t be covering the Olympics in HD, nor will they be covering it in 4K – they will, in fact be covering, it in something called 8K<\/a>.<\/p>\n

“There are already 8K sets on the (CES) floor.\u00a0It creates all sorts of problems from a workflow standpoint, from a bandwidth standpoint.\u00a0But problems exist so we can overcome them.”<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004],"tags":[5287,2950,3867,4079,4097,4098,4099,4100,2798],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24659"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24659"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24659\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}