A crucial step in establishing digital video as a viable medium for advertisers, is for publishers \u00a0such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi<\/a>, Managing Director of the Digital Marketplace at MediaVest <\/a>U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV<\/p>\n

The adoption of these tools including Visible Measures tags, comScore vCE, vpaid compliant have been \u00a0widely adopted by the major players. \u00a0Now, the industry has reached a “watershed,” she says.<\/p>\n

Trevidi lead a comprehensive agreement with Google, which was announced <\/a>in October.<\/p>\n

We spoke with her at the Beet.TV executive retreat<\/a> in Vieques, Puerto Rico.<\/p>\n

Separately, YouTube has just announced <\/a>a program to keep YouTube views “authentic.”<\/p>\n","protected":false},"excerpt":{"rendered":"

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers \u00a0such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4092],"tags":[5315,5280,5356,4134,4135],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24905"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24905"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24905\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}