Video ad technology company\u00a0Innovid struck a deal with the video data shop Veenome<\/a>\u00a0to provide deeper analytics into the true content of the actual videos that their customers run ads on, says\u00a0Kevin Lenane, Founder and CEO of Veenome<\/a>,\u00a0during an interview at the\u00a0Beet.TV executive retreat<\/a>. \u00a0Under the deal, Innovid will use Veenome\u2019s data for its work with agencies and brands.<\/p>\n

\u201cThe buy side can see what we are offering,\u201d Lenane tells us in this interview. In addition to this real video content data, Veenome provides its other customers viewability data on autoplay, player size and position, but also includes other analytics such as whether two videos played at the same time on a screen, he explains.<\/p>\n

“If you are running pre-roll this will give you some idea of what you are running against,” he says. Veenome has inked other deals and should announce soon. In addition, the company expects to introduce a product that can be used to track viewability<\/a> in real time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Video ad technology company\u00a0Innovid struck a deal with the video data shop Veenome\u00a0to provide deeper analytics into the true content of the actual videos that their customers run ads on, says\u00a0Kevin Lenane, Founder and CEO of Veenome,\u00a0during an interview at the\u00a0Beet.TV executive retreat. \u00a0Under the deal, Innovid will use Veenome\u2019s data for its work with […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4092],"tags":[5335,3507,3616],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24965"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24965"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24965\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}