The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher<\/a> than for display.\u00a0But some think it could grow a lot larger if those ads were more than just linear streams.<\/p>\n

Video ad tech outfit Innovid<\/a> helps advertisers create video ads with “calls to action”. “You can open a microsite inside the video,” CEO Tal Chalozin<\/a> tells Beet.TV.<\/p>\n

And Chalozin reckons the widgets, bells, whistles and clickable things Innovid embeds inside mere video ads multiply viewer engagement.<\/p>\n

“Just regular pre-roll with no interactive elements, the average is sub-1% engagement rates,” he says. “Just by telling the story in a nice, polished way, 3% to 5% of the people will end up click.\u00a0It gets up to 20%.”<\/p>\n

Of those numbers, tablet users display highest engagement rates, whilst connected TV viewers stay watching ads for longer, the Chalozin adds.<\/p>\n

Chalozin was interviewed by TouchCast<\/a> co-founder Erick Schonfield<\/a> at Beet.TV’s annual executive retreat<\/a> in Vieques, Puerto Rico.<\/p>\n","protected":false},"excerpt":{"rendered":"

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display.\u00a0But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with “calls to action”. “You can open a microsite […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4092],"tags":[5265,5335,3236,5352,3537,3819,4108,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24991"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24991"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24991\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}