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Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a service to do just that.<\/p>\n

“TV brand advertising … we believe it’s very different from video advertising thats performance based,” says YuMe CEO Jayant Kadambi<\/a>. “We believe video advertising for brands is all about getting the data \u2026 and analyzing that to find who’s receptive and attentive.”<\/p>\n

This week, YuMe launched Video Reach<\/a>, a tool designed to give ad trading desks and brand advertisers first-party data on device users in order to carry out demographic ad targeting.<\/p>\n

Kadambi says the company is “in growth expansion mode”, recently moving up to over 500 staff members after a 30% annual revenue increase.<\/p>\n","protected":false},"excerpt":{"rendered":"

Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a service to do just that. “TV brand advertising … we believe it’s very different from video advertising thats performance based,” says YuMe CEO Jayant Kadambi. “We believe video advertising for brands is […]<\/p>\n","protected":false},"author":15,"featured_media":25708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[2899,2903,3131,4216,2782,3199],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/25611"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=25611"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/25611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/25708"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=25611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=25611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=25611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}