LONDON — Time was, investors wouldn’t look a content startup in the face. Lately, we have seen some financial energy go back in to ambitious, content-related companies. But that doesn’t change the challenging outlook, says one leading investor.<\/p>\n

“Content as original programming remains a very hard category to invest in,” says Saul Klein<\/a> of Index Ventures<\/a>, the European VC firm whose portfolio has included Adconion, ChartBeat, OpenX and Songkick. That’s why Klein says content businesses supported by consumer transactions are still more investable than most ad-supported businesses.<\/p>\n

“It’s very hard to build an ad-supported business unless you have over 50 million monthly uniques,” Klein says.<\/p>\n

Beet.TV spoke with him at the FT Digital Media Conference.\u00a0To view all our coverage of the conference, please\u00a0visit this page<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON — Time was, investors wouldn’t look a content startup in the face. Lately, we have seen some financial energy go back in to ambitious, content-related companies. But that doesn’t change the challenging outlook, says one leading investor. “Content as original programming remains a very hard category to invest in,” says Saul Klein of Index […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4251],"tags":[4248,4279,5936,2880,3216],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/26004"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=26004"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/26004\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=26004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=26004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=26004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}