Video has long been a powerful storytelling tool. Now as the technology behind video content creation has become more readily available, everyone can become a publisher or a content creator, says\u00a0Adam Shlachter<\/a>, SVP of Media for DigitasLBi. We spoke to Shlachter in an interview with Beet.TV at the\u00a0Digitas NewFront<\/a>\u00a0on Thursday.<\/p>\n “As technology has democratized the way that we can use it…it’s probably one of the most significant formats and mediums that we have for brands to connect with their consumers, to tell stories, to bring them great content,” he says.<\/p>\n When it comes to brands building community and maintaining relationships with their consumers via digital video across screens, there’s no textbook, he says.<\/p>\n “Brands have to be willing to embrace the unknown and experiment a little bit to figure out what works.”<\/p>\n