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{"id":26783,"date":"2014-05-06T15:49:50","date_gmt":"2014-05-06T19:49:50","guid":{"rendered":"http:\/\/www.beet.tv\/?p=26783"},"modified":"2014-05-06T15:49:50","modified_gmt":"2014-05-06T19:49:50","slug":"the-newfronts-are-good-marketing-but-not-a-market-simulmedias-dave-morgan","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2014\/05\/the-newfronts-are-good-marketing-but-not-a-market-simulmedias-dave-morgan.html","title":{"rendered":"The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan"},"content":{"rendered":"

While the Digital Content NewFronts, which concludes today, provides good visibility and marketing for the digital advertising industry and video producers, “it’s not a futures market” nor an “upfront.” \u00a0 TV dominates video with advertising sales expected rise as much as $5 billion this year, says Dave Morgan, CEO of Simulmedia<\/a>.<\/p>\n

Morgan’s company provides digital data to help TV buyers with ad decisioning.<\/p>\n

More on the hype surrounding the NewFronts in this USA Today column by Michael Wolff<\/a>.<\/p>\n

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While the Digital Content NewFronts, which concludes today, provides good visibility and marketing for the digital advertising industry and video producers, “it’s not a futures market” nor an “upfront.” \u00a0 TV dominates video with advertising sales expected rise as much as $5 billion this year, says Dave Morgan, CEO of Simulmedia. Morgan’s company provides digital […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4359],"tags":[3461],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/26783"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=26783"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/26783\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=26783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=26783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=26783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}