While programming has been cited as a motivator for the AT&T-DirectTV deal<\/a>, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds<\/a>, in a commentary for Beet.TV. “What does this deal have that Comcast-Time Warner lacks? That’s wireless,” she says. “Think about the opportunity using DirecTV’s negotiating power to get national over-the-top rights and deploy a TV Everywhere authenticated platform…that’s a great incremental lift in revenue if you start to drive data consumption on a highly profitable product, like throughput on wireless networks, that is an incredible profit center that can drive [revenue] across the wireless subscriber base.”<\/p>\n

The other key to the deal is Latin America, which is a sleeping giant, Swartz says. Currently, DirecTV counts about 18 million subscribers in Latin America<\/a>, and the economic growth rates in that region are about three to five times that of the United States. Add in the 42% of the population having access to broadband, and there is tremendous opportunity to boost broadband penetration in that region, she says.<\/p>\n

For more insight into the potential merger, and the driving factors, check out this commentary.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds, in a commentary for Beet.TV. “What does this deal have that Comcast-Time Warner lacks? That’s wireless,” she says. “Think about the opportunity using […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[4071,4445,3839],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27171"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=27171"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27171\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=27171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=27171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=27171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}