SAN FRANCISCO — Mobile devices, led by the Apple operating system, are fueling the spread of TV Everywhere, says Tamara Gaffney, Principal Analyst with Adobe Digital Index<\/a>\u00a0in this video interview. “The iOS app has surpassed the browser as the most common access point for TV Everywhere,” she says, sharing the details of a just-released study Adobe conducted that analyzes TV Everywhere usage<\/a>.<\/p>\n Specifically, consumers accessed TV Everywhere via iOS about 43% of the time in the first quarter of the year. The number of unique TV Everywhere visitors more than doubled year over year.<\/p>\n Overall, video viewing via TV Everywhere grew more than three times year over year across devices, and more than six times from gaming consoles and over-the-top devices, she says. About 21% of pay-TV homes now watch TV Everywhere programming across both devices and browsers and that’s a 31% rise in the last six months. Tablets are fueling the mobile access but she expects smartphone usage of TV Everywhere to grow as data connection speeds improve on mobile phones.<\/p>\n Sports remains the big content driver that brings consumers into the service. Once there, they often explore other programs, she tells us.\u00a0In addition, online video consumption as a whole continues to skyrocket with 35.6 billion global online video starts in the first quarter, up 43% over last year.<\/p>\n