As a gamut of third-party vendors rises up to qualify the true consumption of ad inventory for buyers and publishers, if you thought one would emerge as a victorious standard – think again.<\/p>\n
“I can\u2019t just rely on a publisher or a verification vendor – it has to be a blended approach in order to go to market,” says ZenithOptimedia operations director and SVP Allen Singer<\/a>.<\/p>\n “It\u2019s not going to be ‘flip a switch and then that problem goes way’. Not any (single one) of these technology vendors are going to pick off everything – that\u2019s always going to be an issue that impacts our workflow.”<\/p>\n We spoke with him at the\u00a0Beet.TV Video Ad Fraud Leadership Summit<\/a>\u00a0where he was a panelist, interviewed by\u00a0Ashley J. Swartz<\/a>, founder and CEO of Furious Minds.<\/p>\n","protected":false},"excerpt":{"rendered":" As a gamut of third-party vendors rises up to qualify the true consumption of ad inventory for buyers and publishers, if you thought one would emerge as a victorious standard – think again. “I can\u2019t just rely on a publisher or a verification vendor – it has to be a blended approach in order to […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4477],"tags":[5265,2924,3382,4443,4482,4493,2782,4461],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27485"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=27485"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27485\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=27485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=27485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=27485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}