The reality that many of the online ads paid for by advertisers are not really viewed by human users – or, worse, fraudulently viewed by artificial bots – has risen up the industry’s agenda of late.<\/p>\n
ComScore chief research officer Josh Chasin<\/a> characterizes it as “arms race”: “You have the good actors working to eliminate fraud,\u00a0you have the bad guys working to get around whatever the good guys are doing.”<\/p>\n New technology vendors are vying to give ad buyers greater insight in to which ad clicks or views have really come from consumers.<\/p>\n “2014 is the year of fraud,” Chasin adds, referring also the the fightback against<\/em> fraud. “I\u00a0think we\u2019re going to start to make some progress this year.”<\/p>\n Chasin was speaking at\u00a0the\u00a0Beet.TV Video Ad Fraud Leadership Summit<\/a>\u00a0during this discussion with IAB\u00a0research, analytics and measurement SVP Sherrill Mane<\/a> and Matt Prohaska of Prohaska Consulting.\u00a0TubeMogul was the presenting sponsor of the summit. Find more of the summit videos here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The reality that many of the online ads paid for by advertisers are not really viewed by human users – or, worse, fraudulently viewed by artificial bots – has risen up the industry’s agenda of late. ComScore chief research officer Josh Chasin characterizes it as “arms race”: “You have the good actors working to eliminate […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4477],"tags":[5356,3507,4083,4357,4443,4482,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27556"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=27556"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27556\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=27556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=27556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=27556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}