The online ad industry’s recent embrace of TV-style gross rating point (GRP) metrics for audience measurement has come largely thanks to roll-out of GRP systems by individual metrics groups.<\/p>\n
But the whole industry will have a sector-wide agreed GRP within a year, according to an advertising representative.<\/p>\n
“Now that everyone is agreeing that GRPs are an important part of the buying and selling process, we need to have a consistent standard for how those products should be built and be transparent and accountable,”\u00a0said\u00a0IAB\u00a0research, analytics and measurement SVP\u00a0Sherrill Mane<\/a>.<\/p>\n “The industry just last week had a kick-off meeting with the MRC (Media Ratings Council<\/a>) to write the standards for digital GRPs.”\u00a0Asked\u00a0when the sector-wide system would be implemented, Mane said: “Having been through a number of cycles of measurement change in media probably a year or two.”<\/p>\n ComScore chief research office Josh Chasin, whose company offers\u00a0its own GRP system<\/a>, welcomed the news: “That\u2019s a great message.\u00a0There is a process and we need to get through that process together.”<\/p>\n They were speaking at\u00a0the\u00a0Beet.TV Video Ad Fraud Leadership Summit<\/a>.\u00a0TubeMogul was the presenting sponsor of the summit.\u00a0Find more of the summit videos here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The online ad industry’s recent embrace of TV-style gross rating point (GRP) metrics for audience measurement has come largely thanks to roll-out of GRP systems by individual metrics groups. But the whole industry will have a sector-wide agreed GRP within a year, according to an advertising representative. “Now that everyone is agreeing that GRPs are […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4477],"tags":[5265,2924,3167,3173,5356,4357,4492,4461],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27558"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=27558"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27558\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=27558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=27558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=27558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}