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{"id":27659,"date":"2014-06-19T09:00:46","date_gmt":"2014-06-19T13:00:46","guid":{"rendered":"http:\/\/www.beet.tv\/?p=27659"},"modified":"2014-06-22T08:49:40","modified_gmt":"2014-06-22T12:49:40","slug":"yahootumblr","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2014\/06\/yahootumblr.html","title":{"rendered":"Tumblr Helps Yahoo Advertisers Tell Their Story"},"content":{"rendered":"

CANNES \u00a0— Yahoo’s acquisition of Tumblr a year ago was all about helping brands go beyond conventional display ad formats<\/a>. And now Yahoo has started promoting<\/a> Tumblr content marketing slots across its network.<\/p>\n

“The traditional inventory \u2026 haven\u2019t really provided marketers the environment to tell a rich, engaging, robust story,” says Yahoo’s head of the Americas, Ned Brody<\/a>.<\/p>\n

“Unlike the small piece of real estate that typically is available in IAB units \u2026 this is an opportunity to tell a full story\u2026 and distribute that not only through Tumblr and (our) ‘magazines’ but our entire ecosystem on Yahoo.”\u00a0Brody says Tumblr has seven content types available for marketers to use.<\/p>\n

We spoke with him at the the Cannes Festival. \u00a0You can find more coverage of the festival here<\/a>.<\/p>\n

 <\/p>\n

Update: \u00a0More on Yahoo’s use of Tumbr and other advertising efforts reported in the New York Times on June 21<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES \u00a0— Yahoo’s acquisition of Tumblr a year ago was all about helping brands go beyond conventional display ad formats. And now Yahoo has started promoting Tumblr content marketing slots across its network. “The traditional inventory \u2026 haven\u2019t really provided marketers the environment to tell a rich, engaging, robust story,” says Yahoo’s head of the […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4515],"tags":[3432,5283,4032,4349,4486,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27659"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=27659"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27659\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=27659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=27659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=27659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}