CANNES \u00a0— Yahoo’s acquisition of Tumblr a year ago was all about helping brands go beyond conventional display ad formats<\/a>. And now Yahoo has started promoting<\/a> Tumblr content marketing slots across its network.<\/p>\n “The traditional inventory \u2026 haven\u2019t really provided marketers the environment to tell a rich, engaging, robust story,” says Yahoo’s head of the Americas, Ned Brody<\/a>.<\/p>\n “Unlike the small piece of real estate that typically is available in IAB units \u2026 this is an opportunity to tell a full story\u2026 and distribute that not only through Tumblr and (our) ‘magazines’ but our entire ecosystem on Yahoo.”\u00a0Brody says Tumblr has seven content types available for marketers to use.<\/p>\n We spoke with him at the the Cannes Festival. \u00a0You can find more coverage of the festival here<\/a>.<\/p>\n <\/p>\n