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{"id":27689,"date":"2014-06-19T20:05:21","date_gmt":"2014-06-20T00:05:21","guid":{"rendered":"http:\/\/www.beet.tv\/?p=27689"},"modified":"2014-06-19T20:05:21","modified_gmt":"2014-06-20T00:05:21","slug":"canneslesser","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2014\/06\/canneslesser.html","title":{"rendered":"Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser"},"content":{"rendered":"

CANNES, France — WPP’s GroupM recently declared it would no longer buy<\/a> advertising spaces from open trading exchanges from next year.\u00a0The global boss of GroupM’s data-driven unit backs that strategy.<\/p>\n

“It\u2019s our ambition to not buy any media in an open marketplace,” says Xaxis global CEO Brian Lesser<\/a>.<\/p>\n

“Our clients expects us to give them competitive advantage in the marketplace. By the end of the year, we will be completely off of exchange-traded media – which is the right goal for our clients.”<\/p>\n

Lesser spoke with Beet.TV during the Cannes Lions International Festival of Creativity.\u00a0Please find more coverage of the festival here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES, France — WPP’s GroupM recently declared it would no longer buy advertising spaces from open trading exchanges from next year.\u00a0The global boss of GroupM’s data-driven unit backs that strategy. “It\u2019s our ambition to not buy any media in an open marketplace,” says Xaxis global CEO Brian Lesser. “Our clients expects us to give them […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[3352,4515],"tags":[5287,5265,5314,3211,3374,3429,4532,4533,2782,3199],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27689"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=27689"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/27689\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=27689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=27689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=27689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}