The world’s biggest digital newspaper site wants to fast-forward its video ambitions – not just for editorial, but for advertising.<\/p>\n

“We’re an absolute giant,”\u00a0says\u00a0Mail Online<\/a>\u00a0sales VP\u00a0Matt Kaplan<\/a>. “We drive more video consumption than any other player in our space – upwards of 50m streams per month\u00a0– and yet it\u2019s less than 2% of our total page view consumption.<\/p>\n

“All of those pages represent an opportunity to drive a video solution – through high-impact display or a native solution.”<\/p>\n

Those are the video ad formats Kaplan is focused on using over standard pre-roll, claiming higher engagement.<\/p>\n

Kaplan was one of \u00a0the speakers at the Beet.TV video advertising summit on “outstream” advertising presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The world’s biggest digital newspaper site wants to fast-forward its video ambitions – not just for editorial, but for advertising. “We’re an absolute giant,”\u00a0says\u00a0Mail Online\u00a0sales VP\u00a0Matt Kaplan. “We drive more video consumption than any other player in our space – upwards of 50m streams per month\u00a0– and yet it\u2019s less than 2% of our total […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4638],"tags":[5265,2924,3364,3749,4277,4634,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28489"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28489"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28489\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}