Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise.<\/p>\n

So video ad tech vendor Teads<\/a> is helping publishers turn their existing assets in to video ad opportunities, with its ad formats like inRead<\/a> that inserts auto-playing video ads in content publishers\u00a0do<\/em> have plenty of – text articles.<\/p>\n

Following Teads’ recent merger with Ebuzzing, Rebecca Mahony<\/a>, chief marketing officer of the combined outfit, says:\u00a0“We\u2019ve come up with the idea of out-stream video advertising, outside of pre-roll.<\/p>\n

“We have to make sure people understand what that means,” she tells Beet.TV. “Once you explain what it means, it makes sense. We\u2019re always thinking one step ahead, trying to do things that are different.”<\/p>\n

We spoke with her at the Beet.TV video advertising summit on \u201coutstream\u201d advertising presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise. So video ad tech vendor Teads is helping publishers turn their existing assets in to video ad opportunities, with its ad formats like inRead that inserts auto-playing video ads in content publishers\u00a0do […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4637],"tags":[2899,3851,4120,4641],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28524"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28524"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28524\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}