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{"id":28572,"date":"2014-08-15T06:17:29","date_gmt":"2014-08-15T10:17:29","guid":{"rendered":"http:\/\/www.beet.tv\/?p=28572"},"modified":"2014-08-15T06:35:46","modified_gmt":"2014-08-15T10:35:46","slug":"mailvideo","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2014\/08\/mailvideo.html","title":{"rendered":"Mail Online Aims To ‘Radically’ Increase Original Video Production"},"content":{"rendered":"The world’s biggest newspaper website intends to start making more digital video of its own, to satisfy advertiser demand for more premium inventory.<\/p>\n
“We produce 900 stories a day ,” says Mail Online’s North America sales VP Matt Kaplan in this video. “Maybe 20% of those pages has a video on it.\u00a0About 2% result in a video play.<\/p>\n
“We\u2019d like to radically increase the amount of video we\u2019re publishing.\u00a0Most of our video has been clips – we\u2019re going to get much more involved in original video production.”<\/p>\n
Video is one of three main ad formats, alongside native and high-impact display, Kaplan wants Mail Online to double down on. To commercialize video, Kaplan wants to use out-stream and rich-media units, as well as pre-rolls. \u00a0He notes that rich video display can appear on nearly every page of the site, while pre-roll can only be served on the pages with a player<\/p>\n
Kaplan interviewed on stage by Beet.TV executive producer Andy Plesser at the Beet.TV video advertising summit on \u201coutstream\u201d advertising, presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The world’s biggest newspaper website intends to start making more digital video of its own, to satisfy advertiser demand for more premium inventory. “We produce 900 stories a day ,” says Mail Online’s North America sales VP Matt Kaplan in this video. “Maybe 20% of those pages has a video on it.\u00a0About 2% result in […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4637,4638],"tags":[2899,5265,3364,4634,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28572"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28572"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28572\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}