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{"id":28631,"date":"2014-08-20T20:26:27","date_gmt":"2014-08-21T00:26:27","guid":{"rendered":"http:\/\/www.beet.tv\/?p=28631"},"modified":"2014-08-20T20:26:27","modified_gmt":"2014-08-21T00:26:27","slug":"slateteadsdemaio","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2014\/08\/slateteadsdemaio.html","title":{"rendered":"Slate Sees Videos on All Its Pages"},"content":{"rendered":"Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity.<\/p>\n
Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts auto-playing pre-roll ads in between text paragraphs.<\/p>\n
“I find myself constantly walking down to the editor’s office, saying ‘We don\u2019t have enough inventory!’,” DeMaio says. “It\u2019s very expensive to create a lot of video right now.<\/p>\n
“Our chairman Jacob Weisberg was recently in London and saw the Teads platform – he called us immediately because he knew the situation with regard to inventory.<\/p>\n
“We\u2019re doing roughly 50 to 70 articles a day at Slate, which equates in to four or five million page views. We\u2019re (effectively) doing four to five million pre-roll video stream.\u00a0The potential is limitless.”<\/p>\n
DeMaio was interviewd by Beet.TV executive producer Andy Plesser at the Beet.TV video advertising summit on \u201coutstream\u201d advertising presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity. Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts auto-playing pre-roll ads in between […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4638],"tags":[5265,2924,3851,4120,4639,4640,4652,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28631"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28631"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28631\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}