Brands can win an audience for articles and videos they made, even in newspaper websites – if their material is worth consuming, according to a news group executive.<\/p>\n

Asked why users would consume content made by brands in vehicles designed to convey the news of the day, News Corp SVP and video head Rahul Chopra<\/a> said: “To be frank, most people don\u2019t.\u00a0A lot of the content being created for brands is not very good.”<\/p>\n

But Chopra tells Beet.TV in this video there is a way toward success:\u00a0“What we’re starting to see is\u00a0brands understanding they need to invest heavily in creating high-quality content around topics that are interesting.”<\/p>\n

He held up Netflix’s sponsored content for its Orange Is The New Black series on The New York Times<\/a> as an example of quality branded content.<\/p>\n

Chopra was interviewd by Beet.TV executive producer Andy Plesser at the Beet.TV video advertising summit on \u201coutstream\u201d advertising presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brands can win an audience for articles and videos they made, even in newspaper websites – if their material is worth consuming, according to a news group executive. Asked why users would consume content made by brands in vehicles designed to convey the news of the day, News Corp SVP and video head Rahul Chopra […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4638],"tags":[5265,2924,3433,3776,4647,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28634"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28634"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28634\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}