US radio network Cumulus Media<\/a>\u00a0may be best known for its on-air<\/em>\u00a0content. But, if JT Batson<\/a> has his way, the group will soon also be profiting from on-line<\/em> multimedia presentations.<\/p>\n

The company’s chief revenue officer tells Beet.TV about plans for Cumulus’ Nash<\/a>\u00a0country music station:\u00a0“On January 1, we\u2019re launching Nash TV, which is a full web video component. In December, on Fox television, we\u2019ll have a Nash award show… building a 360 degree) component, building off the back of the great brands we have, in video.<\/p>\n

“Starting in January, our video assets have to be bought as part of a whole package (not separately), because we think the whole idea of being able to sponsor something on-air, on-line and mobile is going to drive most value for our brands and provide a consistent experience for our consumers.”<\/p>\n

Cumulus took a shareholding<\/a> in music streaming service Rdio in September and is even using video ad formats to help the company monetize its audio streams.<\/p>\n

Batson was interviewd by Beet.TV executive producer Andy Plesser at the Beet.TV video advertising summit on \u201coutstream\u201d advertising presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

US radio network Cumulus Media\u00a0may be best known for its on-air\u00a0content. But, if JT Batson has his way, the group will soon also be profiting from on-line multimedia presentations. The company’s chief revenue officer tells Beet.TV about plans for Cumulus’ Nash\u00a0country music station:\u00a0“On January 1, we\u2019re launching Nash TV, which is a full web video […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4638],"tags":[5265,2924,3413,4648,4649,4653,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28637"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28637"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28637\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}