It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition<\/a> by News Corp, Storyful<\/a> is also being set to work for advertisers’ commercial goals.<\/p>\n

“We saw a social radar,” News Corp. video SVP Rahul Chopra<\/a> tells Beet.TV in this video, ” – tell us what you\u2019re looking to find and Storyful will scour the entire social web to find out the most valuable content.<\/p>\n

“As you look at the process for which we (use Storyful to) find content,\u00a0there is a product stack sitting there that we\u2019re process of potentially looking to bring to market\u00a0that would put that intelligence in the hands of brands<\/a>, agencies and creative types, to discover content in the same way we do.”<\/p>\n

Chopra said Storyful is “100% being run as a standalone entity” within News Corp.<\/p>\n

Chopra was interviewd by Beet.TV executive producer Andy Plesser at the Beet.TV video advertising summit on \u201coutstream\u201d advertising presented by Ebuzzing & Teads. \u00a0Please find more videos from that event here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition by News Corp, Storyful is also being set to work for advertisers’ commercial goals. “We saw a social radar,” News Corp. video SVP Rahul Chopra tells Beet.TV in this video, ” – tell us […]<\/p>\n","protected":false},"author":15,"featured_media":28649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4638],"tags":[5265,2924,3433,3776,4647,2782,2977],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28643"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28643"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/28649"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}