LONDON — When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI,\u00a0says\u00a0Richard Hocking EMEA director of performance marketing and mobile development\u00a0at Starcom MediaVest Group<\/a>,\u00a0in an interview with Beet.TV.<\/p>\n

Twitter can complement TV ads, and brands have seen a 7% rise in awareness from the combo, while brands measuring sales impact saw a sales boost of 4% in the homes that were exposed to ads on Twitter and TV, compared to just TV ads, according to research conducted by Twitter and SMG<\/a>. Beyond Twitter, marketers are also seeing a positive effect from layering in mobile marketing, he says. With many mobile users “dual-screening,” marketers need to reach them across devices. “Consumers are consuming content on their mobile devices<\/a> so it’s our responsibility to make sure we are maximizing the media spend.\u00a0Mobile is the connective tissue but it can also be an amplifier,” he says.<\/p>\n

We spoke with Hocking for \u201cThe Road to DMEXCO,\u201d a series of interviews with industry leaders produced in New York, London and San Francisco sponsored by the automatic content recognition (ACR) technology provider\u00a0Civolution<\/a>.<\/p>\n

Please find\u00a0more videos from the series here<\/a>. \u00a0Beet.TV is a media sponsor of\u00a0DMEXCO<\/a>\u00a0and will be covering the conference extensively.<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON — When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI,\u00a0says\u00a0Richard Hocking EMEA director of performance marketing and mobile development\u00a0at Starcom MediaVest Group,\u00a0in an interview with Beet.TV. Twitter can complement TV ads, and brands have seen a 7% rise in awareness from the combo, while brands measuring sales […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4646],"tags":[5268,3906],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28943"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=28943"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/28943\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=28943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=28943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=28943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}