COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase. \u00a0 Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair<\/a> in collaboration with Adobe. \u00a0It is titled “AdBlocking Goes Mainstream.”<\/p>\n

For an overview on the report and the way it impacts video ads, we spoke with PageFair CEO Sean Blanchfield. \u00a0 He tells Beet.TV that of the publishers his company tracks in the U.S., some 20 percent of ads are blocked. \u00a0That percentage applies to both banners and in-stream. \u00a0The percentage is somewhat higher among gamers and younger demographics.<\/p>\n

The company<\/a> is a leading provider of adblock software solutions to publishers. \u00a0 More on the report in this story in The Guardian.<\/a><\/p>\n

We interviewed him at the DMEXCO conference.<\/p>\n

The issue of video adblock is becoming high the agenda for publishers. \u00a0Earlier this month the big video platform company Brightcove announced a solution for video adblock. \u00a0 At the IBC Show in Amsterdam, we spoke with Phil Costa about the new product offering. \u00a0Here is our interview<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase. \u00a0 Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in collaboration with Adobe. \u00a0It is titled “AdBlocking […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4632],"tags":[5295,4704,4705],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29425"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=29425"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29425\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=29425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=29425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=29425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}