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COLOGNE —\u00a0Who’d be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional “funnel” comes a whole set of challenges, says\u00a0Adobe strategy VP Suresh Vittal.<\/p>\n

At the DMEXCO conference, Vittal’s company announced<\/a> a deal in which all of Publicis’ agencies will have access to a new suite, Always-On platform, that is powered by Adobe Marketing Cloud and offers content creation, audience segmentation, campaign tracking, measurement and more.<\/p>\n

“The marketing transformation that\u2019s happening in the industry because of digital, the disruption of multi-channel and audience fragmentation is going to require a technology and an analytical-driven process,”\u00a0Vittal told Beet.TV\u00a0in this panel interview with\u00a0Ashley J. Swartz, Founder and CEO of Furious Minds<\/a>\u00a0at DMEXCO.<\/p>\n

“Marketers have varying levels of confidence when it comes to the technology options.” Vittal said Adobe and Publicis were “coming together to solve marketers problems”.<\/p>\n

Also at DMEXCO, we spoke with Publicis executive Rishad Tobaccowala<\/a> about the alliance with Adobe and the rise of DMP’s.<\/div>\n

This video is part of series of videos covering DMEXCO. \u00a0Please find all of\u00a0our coverage of the show right here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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