COLOGNE —\u00a0Who’d be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional “funnel” comes a whole set of challenges, says\u00a0Adobe strategy VP Suresh Vittal.<\/p>\n
At the DMEXCO conference, Vittal’s company announced<\/a> a deal in which all of Publicis’ agencies will have access to a new suite, Always-On platform, that is powered by Adobe Marketing Cloud and offers content creation, audience segmentation, campaign tracking, measurement and more.<\/p>\n “The marketing transformation that\u2019s happening in the industry because of digital, the disruption of multi-channel and audience fragmentation is going to require a technology and an analytical-driven process,”\u00a0Vittal told Beet.TV\u00a0in this panel interview with\u00a0Ashley J. Swartz, Founder and CEO of Furious Minds<\/a>\u00a0at DMEXCO.<\/p>\n “Marketers have varying levels of confidence when it comes to the technology options.” Vittal said Adobe and Publicis were “coming together to solve marketers problems”.<\/p>\n