COLOGNE — Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process – but don’t expect that process to be widespread in the immediate future.<\/p>\n

“TV is still very dominant,” agency ad-buying software platform Mediaocean\u2019s Europe MD Sarah Lawson Johnston<\/a> tells Beet.TV in this recorded video interview with with\u00a0Ashley J. Swartz, CEO of Furious Corp<\/a>\u00a0at DMEXCO.\u00a0“The ecosystems are very different.\u00a0Everybody’s talking about TV and video convergence, but it’s not going to happen overnight – It’s going to take a good couple of years.”<\/p>\n

Johnston says she knows one way to accelerate the multi-media buying: “The more you automate the buyer and seller relationship, the more they can spread their wings and go across different platforms.”<\/p>\n

This video is part of series of videos covering DMEXCO. \u00a0Please find all of\u00a0our coverage of the show right here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

COLOGNE — Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process – but don’t expect that process to be widespread in the immediate future. “TV is still very dominant,” agency ad-buying software platform Mediaocean\u2019s Europe MD Sarah Lawson Johnston tells Beet.TV […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[2832],"tags":[2903,5265,2962,5323,3211,3694,4722,2782,3199],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29529"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=29529"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29529\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=29529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=29529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=29529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}