So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global<\/a>\u00a0intelligence unit.<\/p>\n

That is 52% more money going through programmatic than a year earlier, the report says. Indeed, programmatic is close to accounting for half of global online display ad sales, expected to be 42% this year and 48% in 2015.<\/p>\n

But the US market has already reached the tipping point, with 62% of 2014 digital display sales carried out programmatically, says Magna Global. These new processes are expected to shift US 82% of digital display dollars by 2018. For now, the US market will have shifted $10.9 billion programmatically in 2014 – 53% of the worldwide total.<\/p>\n

Magna Global says this year’s growth is happening because big consumer-goods, auto and pharmaceutical advertisers have adopted new tools that extend measurement of branding goals to programmatically-bought ads.<\/p>\n

The new report on the topic covers 35 markets. Speaking to Beet.TV in this video interview<\/a> in August,\u00a0IPG Mediabrands global CEO Matt Seiler<\/a>\u00a0said transparency is a requirement in the programmatic space. \u00a0You can find more in this study published in the Wall Street Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global\u00a0intelligence unit. That is 52% more money going through programmatic than a year earlier, the report says. Indeed, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[3211,3379,3380,5350,3612,3645,2782,3199],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29542"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=29542"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29542\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=29542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=29542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=29542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}