LONDON —\u00a0Digital platforms no longer sit at the sad and sorry end of a video spectrum that has always placed traditional television on a pedestal, says an ad-buying exec – now, consumers are happy for their second screen to become their primary screen.<\/p>\n

“This screen hierarchy, where the television is a sacred screen preferred by the viewer for live TV viewing and VOD take place elsewhere in other rooms\u2026\u00a0 slowly but surely, the viewer is teaching us that\u2019s not always the case,”\u00a0Starcom MediaVest Group video associate director\u00a0Tom Fryett<\/a> tells Beet.TV in this video interview.<\/p>\n

“We\u2019re seeing more and more than video can answer that shared viewing need for both viewers and advertisers as well. It\u2019s content at the end of the day; it\u2019s whatever screen is most convenient. That screen hierarchy is being shattered as a misconception.”<\/p>\n

This is part of a series title the State of Video, a series sponsored by AOL Platforms.\u00a0Please visit this page<\/a>\u00a0for all the videos from the series. \u00a0This session was recorded in London.<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON —\u00a0Digital platforms no longer sit at the sad and sorry end of a video spectrum that has always placed traditional television on a pedestal, says an ad-buying exec – now, consumers are happy for their second screen to become their primary screen. “This screen hierarchy, where the television is a sacred screen preferred by […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4726],"tags":[2899,5265,2924,3338,4743],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29705"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=29705"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/29705\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=29705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=29705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=29705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}