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{"id":30194,"date":"2014-11-04T21:19:46","date_gmt":"2014-11-05T02:19:46","guid":{"rendered":"http:\/\/www.beet.tv\/?p=30194"},"modified":"2014-11-04T21:30:56","modified_gmt":"2014-11-05T02:30:56","slug":"skyperchard1","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2014\/11\/skyperchard1.html","title":{"rendered":"UK’s BSkyB Investing in U.S. Digital Media and AdTech"},"content":{"rendered":"SAN FRANCISCO —\u00a0Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media.<\/p>\n
Having already invested in video aggregator\u00a0Pluto.TV<\/a>, mobile native ad tech’s\u00a0Sharethrough<\/a> and VR video upstart\u00a0Jaunt<\/a>, business development VP Hilary Perchard says he is keeping an eye open for more deals. Perchard is based in San Francisco.<\/p>\n“We\u2019re focusing on a few key themes \u2026 bringing new innovation in our business\u2026 ad tech, content creation and OTT,” he tells Beet.TV in this video interview.<\/p>\n
“Pluto is taking all of this short-form content that\u2019s around the internet and turning it in to something that\u2019s a much more TV-like experience; we think that could be something could play nicely in to our traditional TV space.”<\/p>\n
The company’s most recent deal is a $7 million investment<\/a> in Whistle Sports, a sports MCN.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN FRANCISCO —\u00a0Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media. Having already invested in video aggregator\u00a0Pluto.TV, mobile native ad tech’s\u00a0Sharethrough and VR video upstart\u00a0Jaunt, business development VP Hilary Perchard says he […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[2950,4284,4494,4732],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/30194"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=30194"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/30194\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=30194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=30194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=30194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}