NAPA, CA — The TV industry may move from selling in-stream ads upfront to inserting them in real-time, if Chris Hock gets his way. Hock’s Black Arrow<\/a> helps cable companies dynamically insert ads in to streamed programming.<\/p>\n

“Through the third quarter of this year, we\u2019ve seen a 250% growth over impressions from last year,” says Hock, the company’s\u00a0product management and marketing SVP. “We\u2019re talking about billions of impressions. We\u2019re really starting to see scale.”<\/p>\n

The company began by powering this feature for operators’ time-shifted programming, then also began supporting live linear dynamic ad insertion. Now it is also courting content owners, who increasingly want to strike deals to benefit from ad-sales within their shows as VOD, even when offered via a cable company, Hock says.<\/p>\n

Black Arrow recently opened<\/a> a London office and an Amsterdam data center to support European expansion.<\/p>\n

We spoke with him recently at the TubeMogul partner meeting. \u00a0For more videos from the event,\u00a0please visit this page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

NAPA, CA — The TV industry may move from selling in-stream ads upfront to inserting them in real-time, if Chris Hock gets his way. Hock’s Black Arrow helps cable companies dynamically insert ads in to streamed programming. “Through the third quarter of this year, we\u2019ve seen a 250% growth over impressions from last year,” says […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4788],"tags":[5265,2950,4521,4526,4800],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/30354"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=30354"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/30354\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=30354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=30354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=30354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}