One of the industry’s celebrated digital marketing chiefs says using his company’s own data about consumer behavior will become key to future campaign management.<\/p>\n

“Data will become more and more important to every single piece of media that we buy,”\u00a0Mondel\u0113z International global media and consumer engagement VP B. Bonin Bough<\/a>\u00a0tells Beet.TV in this video interview.<\/p>\n

But many marketers are using data nowadays to inform campaigns. Bough recommends using not just third-party data sources: “It\u2019s one thing to have exchanges \u2026 it\u2019s another thing to be a data player when you go in to those exchanges.\u00a0That\u2019s what we see as the big unlock for our future.”<\/p>\n

“We have a lot of insights\u2026 the continuing growth of data in broadcast or TV is exciting – we know we\u2019ll be able to unlock greater value.\u00a0The greater granularity we can have \u2026 the better it is for us.<\/p>\n

He was interviewed at the TV Of Tomorrow show in New York by Furious Corp. CEO\u00a0Ashley J. Swartz<\/a>\u00a0for Beet.TV.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the industry’s celebrated digital marketing chiefs says using his company’s own data about consumer behavior will become key to future campaign management. “Data will become more and more important to every single piece of media that we buy,”\u00a0Mondel\u0113z International global media and consumer engagement VP B. Bonin Bough\u00a0tells Beet.TV in this video interview. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4485],"tags":[5265,3211,3240,4503,4579,4581,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/30866"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=30866"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/30866\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=30866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=30866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=30866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}