LAS VEGAS — We keep hearing a lot about how the ad-buying processes for television and digital video may be on a path to merging.<\/p>\n
But, asked if that was happening yet,\u00a0agency ad-buying software platform Mediaocean’s CEO Bill Wise says: “They\u2019re not converging.\u00a0TV is vastly different from video, which looks and feels like ad tech infrastructure.”<\/p>\n
In this video interview with Beet.TV, Wise refers to the difference between “auction-based modelling versus upfront markets”. But Wise reckons things will start to shift by next summer.<\/p>\n
Mediaocean\u00a0helps ad buyers plan, execute and analyze advertising on TV using software. In November, it announced integration<\/a> with Videology that will make online video ad inventory amassed by Videology buyable by\u00a0Mediaocean<\/a>\u2018s customers within their existing Spectra<\/a> dashboard.<\/p>\n Wise was interviewed for Beet.TV by\u00a0Ashley J. Swartz<\/a>, CEO and founder of\u00a0Furious Corp<\/a>, at the Consumer Electronics Show in Las Vegas.<\/p>\n