LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports<\/a>, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights.<\/p>\n “We\u2019ve seen usage of mobile grow 76% year over year,” CEO Simon Khalaf tells Beet.TV in this video interview. “That\u2019s insane growth – usually, you expect a market to start saturating.<\/p>\n “Last year, most of the growth was happening in emerging countries – this year, growth happened across the board, including mature markets like the US and South Korea.<\/p>\n “This is the first year that mobile eclipsed television in terms of time-spent.\u00a0We have discovered the killer ad experience – video (and) native advertising.”<\/p>\n <\/a><\/p>\n He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.<\/p>\n