LAS VEGAS — Broadcast networks, peeved that TV audiences are moving to platforms for which they don’t have big live sports rights, are likely to try negotiating hard when rights are due for renewal.<\/p>\n
“Broadcasters have paid godawful sums of money,”\u00a0Paul Sweeting<\/a>, a media analyst who consults through his own Concurrent Media Strategies<\/a>\u00a0and writes for Gigaom Research<\/a>,\u00a0tells Beet.TV in this video interview. “The audiences are moving online – the broadcasters don\u2019t have these rights because the leagues keep them to themselves.<\/p>\n “The next time the contracts come up, you\u2019re going to get a big fight between the current broadcasters and the leagues over who has the rights to do that.<\/p>\n “If you\u2019re paying tens of billions of dollars for the rights, you cannot justify continuing to paying those license fees.\u00a0We\u2019re quickly approaching a point where the current numbers will no longer work.”<\/p>\n He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.<\/p>\n