FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present?<\/p>\n

“At end of 2015, we\u2019ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm\u00a0Videology Group<\/a>‘s north America MD Tim Castree<\/a> tells Beet.TV in this video interview.<\/p>\n

“There will be a day in the future when every television in this country is addressable (individually targetable).\u00a0What do we do in the meantime?<\/p>\n

“There\u2019s no point sitting around waiting for the perfect world to emerge.\u00a0How do we create more value in the imperfect world today<\/em>? The addressable audience is growing –\u00a0there’s 42m homes in the (US) addressable footprint, 110m connected screens. ”<\/p>\n

Castree also talks with Beet.TV about Videology’s recent partnership with Mediaocean<\/a>.<\/p>\n

He was interviewed at Beet.TV\u2019s Beet Retreat annual get-together in Fort Lauderdale, Florida.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present? “At end of 2015, we\u2019ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm\u00a0Videology Group‘s north America MD Tim Castree […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2907,5265,5301,3269,4865,2775,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/31856"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=31856"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/31856\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=31856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=31856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=31856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}