FORT LAUDERDALE —\u00a0Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition by Yahoo<\/a>, for $640mn, will help it execute.<\/p>\n

“It\u2019s been underpenetrated and underserved by the video market over the last couple of years,” Brightroll marketplace SVP and GM Dan Mosher<\/a> tells Beet.TV in this video interview. “Part of that has been due to lack of measurement tools.<\/p>\n

“Advertisers that have been using comScore or Nielsen as their measurement currency haven\u2019t really been able to do it yet in mobile – those solutions are starting to get to market.\u00a0Yahoo\u2019s mobile focus is going to change the way we go to market.<\/p>\n

“They are out there selling to some of the top brands every day – we are going to be a programmatic solution that leads the way for them in to video.”<\/p>\n

He was interviewed at Beet.TV\u2019s annual executive retreat.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

FORT LAUDERDALE —\u00a0Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition by Yahoo, for $640mn, will help it execute. “It\u2019s been underpenetrated and underserved by the video market over the last couple of years,” Brightroll marketplace SVP and GM Dan […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2907,5265,5283,3755,4926,2782,4112],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/31929"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=31929"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/31929\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=31929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=31929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=31929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}