FORT LAUDERDALE — Online video viewing that requires consumers log in is growing, now that TV Everywhere services have popularized the notion.<\/p>\n

That is according to\u00a0video ad tech platform\u00a0FreeWheel, which expects to observe growth in its upcoming Q4 video monetization report<\/a>.<\/p>\n

FreeWheel’s business solutions GM\u00a0James Rooke<\/a>\u00a0expects “continued growth in viewing taking place behind the authentication wall”: “In our last report, it was over 450% growth year-over-year<\/p>\n

“More and more of our publishers are putting their content behind that authentication wall.\u00a0Consumers are starting to understand how to access that content. That\u2019s a great thing for the industry.”<\/p>\n

Rooke was interviewed at\u00a0Beet.TV\u2019s annual executive retreat.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

FORT LAUDERDALE — Online video viewing that requires consumers log in is growing, now that TV Everywhere services have popularized the notion. That is according to\u00a0video ad tech platform\u00a0FreeWheel, which expects to observe growth in its upcoming Q4 video monetization report. FreeWheel’s business solutions GM\u00a0James Rooke\u00a0expects “continued growth in viewing taking place behind the authentication […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2907,2924,2935,2950,5267,4811,4943,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32149"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32149"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32149\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}