FORT LAUDERDALE — Dave Morgan’s latest advertising technology venture, Simulmedia<\/a>, has already been helping advertisers buy ads on linear TV using digital data. Now it is also helping them close the loop, showing how TV ads lead to confirmed purchase behavior.<\/p>\n

“We have access to set-top box data,” Simulmedia business development manager\u00a0Michael Glantz tells Beet.TV in this interview. “We have great partnerships with Nielsen to get aggregated credit card data and CPG basket purchase data so\u00a0we can target any purchaser of deodorant,\u00a0or people who go to McDonalds a certain frequency in a month.\u00a0We can look at who’s seeing our ads and who’s going to the supermarket or restaurant.”<\/p>\n

So far, Simulmedia is mostly working on confirming purchases of small, high-turnover goods. Next, it wants to help longer-term advertisers like insurance providers and auto makers benefit, too.<\/p>\n

Glantz was interviewed at\u00a0Beet.TV\u2019s annual executive retreat.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

FORT LAUDERDALE — Dave Morgan’s latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it is also helping them close the loop, showing how TV ads lead to confirmed purchase behavior. “We have access to set-top box data,” Simulmedia business development manager\u00a0Michael Glantz tells Beet.TV […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2907,5265,5354,4556,4920,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32272"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32272"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32272\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}