French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites.<\/p>\n

Now it is using a study commissioned from Nielsen to claim it outperforms its competitive\u00a0video ad format technology.<\/p>\n

According to Nielsen’s comparison<\/a>, more viewers of ads delivered through other platforms were more likely to buy advertised products.<\/p>\n

“2015 is going to be a year of making this space a lot more healthy – ensuring brands are buying something that’s relevant for them,” \u00a0Teads CEO and co-founder Betrand Quesada tells Beet.TV in this video interview.<\/p>\n

Only 4% of video inventory accounts for ‘premium’. For us, it’s inserting video content within premium editorial content.”<\/p>\n

He was interviewed at\u00a0Beet.TV\u2019s annual executive retreat.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive\u00a0video ad format technology. According to Nielsen’s comparison, more viewers of […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2899,2907,5265,3851,4756,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32418"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32418"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32418\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}