Advertising tech platform\u00a0Innovid<\/a>\u00a0is rolling out real-time synchronized ads this year, says\u00a0CTO\u00a0Tal Chalozin<\/a>\u00a0at the recent Beet.TV executive retreat. As it\u00a0expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show<\/a>.<\/p>\n

The Innovid server delivers a targeted ad based on what the Innovid-Cisco tools have analyzed about the on-screen content. This partnership is an example of the increasing use of both creative optimization and targeting based on data, and how the two are operating hand in hand. In fact, about half of programmatically-purchased video ads this year will be coupled with creative optimization from data to lift ROI, Chalozin predicts.<\/p>\n

Innovid also linked up with Facebook late last year to deliver interactive and personalized video ads for Facebook’s platform<\/a>. As part of that deal, Innovid is providing metrics on performance, such as awareness, engagement and completion rate.<\/p>\n

Chalozin was interviewed by\u00a0Ashley J. Swartz, CEO of Furious Corp<\/a>.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising tech platform\u00a0Innovid\u00a0is rolling out real-time synchronized ads this year, says\u00a0CTO\u00a0Tal Chalozin\u00a0at the recent Beet.TV executive retreat. As it\u00a0expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[5335,3236,3689],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32448"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32448"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32448\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}