Dutch video technology company Civolution<\/a> says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices.<\/p>\n

Civolution’s technology can trigger online ads in time with broadcast TV ads. \u00a0It has recently rebranded it’s TV synch company as Teletrax<\/a>.<\/p>\n

“Let\u2019s see you see Nike on the first screen – within three seconds, you see Nike on the second screen,” says Stefan Maris, Global Products Manager.<\/p>\n

“That\u2019s\u00a0a really good way of amplifying your message. It\u2019s also a reach tool and, on top of that, the frequency.”<\/p>\n

Maris’ company has a global network of listening stations listening to TV signals at the broadcast head end level to understand what is really being broadcast.<\/p>\n

He was interviewed at\u00a0Beet.TV\u2019s annual executive retreat by Furious Corp founder\u00a0Ashley J. Swartz<\/a>.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices. Civolution’s technology can trigger online ads in time with broadcast TV ads. \u00a0It has recently rebranded it’s TV synch company as Teletrax. “Let\u2019s see you […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2907,5265,2950,5368,3976,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32521"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32521"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32521\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}