Ad-tech M&A is in full-swing. Whilst the industry lumascape<\/a> looks complex today, large internet operators are snapping up some of the bigger ad tech platform vendors?<\/p>\n

So, as consolidation occurs, will vendors under new ownership be temped to lock customers in to their parents’ business ecosystem?<\/p>\n

“That\u2019s one of the risks,” according to\u00a0Brightroll marketplace SVP and GM Dan Mosher<\/a>, whose company was recently acquired by Yahoo.<\/p>\n

“But, when we make the case to the publishers, we never say, ‘Be in our walled garden’.\u00a0For us, it\u2019s open to all of the programmatic buyers in the universe.”<\/p>\n

“There is \u00a0a lot of console on the sell side with Facebook buying LiveRail and AOL buying Adap.tv.\u00a0Now it\u2019s a case of, who\u2019s going to bring the best tool to market?”<\/p>\n

Mosher was interviewed at\u00a0Beet.TV\u2019s annual executive retreat by\u00a0Nielsen Digital MD\u00a0Andrew Feigenson<\/a>.<\/p>\n

The Beet Retreat \u201915 was sponsored by AOL and\u00a0Videology<\/a>.\u00a0Please find additional videos from the event here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech platform vendors? So, as consolidation occurs, will vendors under new ownership be temped to lock customers in to their parents’ business ecosystem? “That\u2019s one of the risks,” according to\u00a0Brightroll marketplace SVP […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[2907,5265,5283,4926,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32533"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32533"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32533\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}