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{"id":32615,"date":"2015-03-09T00:11:33","date_gmt":"2015-03-09T04:11:33","guid":{"rendered":"http:\/\/www.beet.tv\/?p=32615"},"modified":"2015-03-09T00:11:33","modified_gmt":"2015-03-09T04:11:33","slug":"iabadcolbarash","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2015\/03\/iabadcolbarash.html","title":{"rendered":"Gaming Is The New Cinema: AdColony’s Barash"},"content":{"rendered":"

We’ve known for some time that the video games\u00a0industry is bigger than Hollywood. But the growth of mobile gaming is\u00a0underlining that position.<\/p>\n

“The phone is your\u00a0primary device,” says\u00a0business development mobile ad tech provider AdColony<\/a>‘s VP Matt Barash.<\/p>\n

“Maybe gaming is the new cinema.\u00a0It\u2019s where people\u00a0spend a lot of time.<\/p>\n

“Recently, we had the Super Bowl – we saw a number of different app developers spending between\u00a0$4m and $9m (on advertising) –\u00a0that\u2019s validation.”<\/p>\n

AdColony makes HD-quality video play more efficiently on mobile phones, including for in-app ads.<\/p>\n

Barash\u00a0was interviewed by Beet.TV at the IAB Annual Leadership Meeting.<\/p>\n

Beet.TV coverage of the IAB meeting was sponsored by SpotXchange.\u00a0Please find Beet.TV\u2019s\u00a0coverage of the event here<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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