They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala’s Videoplaza unit are integrating to create a\u00a0marketplac<\/a>e for the programmatic trading of video ads between premium brands and publishers.<\/p>\n

The pair\u00a0say TubeMogul’s platform will connect with\u00a0Videoplaza’s Konnect suite to allow access to Videoplaza’s inventory on a programmatic basis.<\/p>\n

Speaking with Beet.TV recently,\u00a0TubeMogul platform strategy SVP\u00a0Max Mead said programmatic means efficiencies: “It\u2019s used as a tool to fill in your reach around the core TV schedule\u00a0across a broader swathe of networks\u00a0(and to support)\u00a0targeting beyond age and gender, starting to take on some of the attributes of digital targeting.<\/p>\n

“You\u2019ll start to\u00a0see more automation\u00a0in the workflow\u2026 we\u2019re getting beyond the fax machines.”<\/p>\n

Ooyala acquired<\/a> Videoplaza last October.<\/p>\n

He\u00a0was interviewed by Beet.TV at the IAB Annual Leadership Meeting.<\/p>\n

Beet.TV coverage of the IAB meeting was sponsored by SpotXchange.\u00a0Please find Beet.TV\u2019s\u00a0coverage of the event here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala’s Videoplaza unit are integrating to create a\u00a0marketplace for the programmatic trading of video ads between premium brands and publishers. The pair\u00a0say TubeMogul’s platform will connect with\u00a0Videoplaza’s Konnect suite to allow access to Videoplaza’s inventory on a programmatic basis. Speaking with Beet.TV […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4936],"tags":[5285,5265,3211,5274,4989,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32669"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32669"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32669\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}