AUSTIN — Comcast-owned ad tech platform FreeWheel<\/a> is plugging video ad tech peer Videology in to its platform,\u00a0to help advertisers buy\u00a0programmatically through its FourFronts program, an extension of its private marketplace.<\/p>\n FourFronts enables marketers and agencies to\u00a0reserve video inventory with publishers\u00a0via FreeWheel.<\/p>\n “We see it as very important with the upfront season coming up for folks to be able\u00a0to transact\u00a0in this planned and guaranteed fashion,”\u00a0FreeWheel agency and brand relations VP James Rothwell<\/a> tells Beet.TV in this video interview.<\/p>\n The upcoming upfronts season<\/a> is when\u00a0publishers show off new content to advertisers and ad buyers, against which they hope they will buy reserved ads.<\/p>\n Rothwell says Videology’s inclusion in FourFronts “brings lot more demand to the table”.<\/p>\n Today, he says, FourFronts enables ad buys on desktop digital video; “we’ll be increasing our footprint over mobile, tablets and over-the-top devices”.<\/p>\n Rothwell\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. \u00a0Please find more coverage from the conference here<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform,\u00a0to help advertisers buy\u00a0programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to\u00a0reserve video inventory with publishers\u00a0via FreeWheel. “We see it as very important with the upfront season coming up for […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[5265,2950,5301,3211,5351,5267,4497,5003,5004,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32744"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32744"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32744\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}