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{"id":32750,"date":"2015-03-25T18:46:49","date_gmt":"2015-03-25T22:46:49","guid":{"rendered":"http:\/\/www.beet.tv\/?p=32750"},"modified":"2015-03-26T09:02:06","modified_gmt":"2015-03-26T13:02:06","slug":"4ahuffpostmaymann","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2015\/03\/4ahuffpostmaymann.html","title":{"rendered":"Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?"},"content":{"rendered":"

AUSTIN — With two of broadcast\u00a0TV’s satirical news-meisters heading to pastures new this year,\u00a0is online video yet in a position to\u00a0move in and occupy the space?\u00a0We may\u00a0find out on April 3.<\/p>\n

That’s when Huffington Post launches\u00a0The HuffPost Show<\/em><\/a> – but, in time, the\u00a0online\u00a0media brand wants to get its shows on the living room TV.<\/p>\n

“It will be a satirical news show. It will be our take on those type of shows. It’s\u00a0shot in front of a live audience, live to air, it is very exciting for us,”\u00a0Huffington Post CEO Jimmy Maymann tells Beet.TV of the weekly show, airing\u00a09 p.m. ET\/6 p.m. PT beginning\u00a0April 3.<\/p>\n

With two of TV’s main satirical shows, The Colbert Report<\/em> and The Daily Show<\/em>, losing their hosts, it is certainly good timing. Maymann comments:\u00a0“We\u00a0planned that a long time (ago), but, since then, it’s helping us that Colbert has decided to do something else, John Stewart just announced that he wants to do\u00a0something else.\u00a0It feels like the timing couldn’t have been better.”<\/p>\n

Huffington Post is no longer simply the blog launched by its eponymous founder. The HuffPost Live brand has already built muscle memory at creating daily live and recorded video casts on topical events. But HuffPost and Maymann have designs on more than just their own online\u00a0channel.<\/p>\n

“The next frontier for us is to see, is there a deal for us that can be done\u00a0in cable?,” he says.
\n“Things like the HuffPost\u00a0Show, but also we’re planning a numbers of documentaries coming later this year.<\/p>\n

“A\u00a0numbers of those things would have\u00a0a natural life on a more traditional cable channel.
\nThat’s the hope.”<\/p>\n

Whether cable operators agree, time will tell.<\/p>\n

Maymann\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. \u00a0Please find more coverage from the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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