AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media<\/a>, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep painting to move the business forward,” he says.<\/p>\n

In addition, agencies need to focus on inventing for the future and on hiring the right people for the new ways of marketing. “We are bringing in data analytics people, creative technologists, and behavioral scientists into our business. We are bringing in all kinds of new skill sets to navigate, paint, invent and create,” he says.\u00a0Koenisberg also discusses the changes in creative needs and approaches, given the shifting dynamics in media, content, and storytelling<\/a>.<\/p>\n

He is the chairman of the 4A’s. \u00a0Horizon is the largest privately-owned\u00a0media agency in the world.<\/p>\n

Bill Koenigsberg\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies)\u00a0Transformation 2015<\/a>\u00a0event in Austin. Our coverage is sponsored by Videology. \u00a0Please find more coverage from\u00a0the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep painting to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[3585,5008],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32761"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32761"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32761\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}