AUSTIN – Online video is showing dramatic growth. \u00a0It is by far the fastest growing ad medium.<\/p>\n

In a\u00a0closely watched quarterly report titled \u00a0Advertising Expenditure Forecasts<\/em>,\u00a0the big media agency\u00a0ZenithOptimedia has just reported<\/a> that online video\u00a0grew last year at a\u00a0blistering\u00a0rate of 34% to $10.9 billion globally – and it is on track to double<\/em> by the end of 2017.<\/p>\n

In Austin last week, at the annual 4A’s conference, we sat down with Amanda Richman<\/a>, President of Investment and Activation of Starcom USA. \u00a0She talks about the growth of the medium and its momentum from data, cross-screen consumption and by an increasing creative content creation process.<\/p>\n

Our coverage is of the 4A’s summit was sponsored by Videology. \u00a0Please find more coverage from\u00a0the conference here<\/a>.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

AUSTIN – Online video is showing dramatic growth. \u00a0It is by far the fastest growing ad medium. In a\u00a0closely watched quarterly report titled \u00a0Advertising Expenditure Forecasts,\u00a0the big media agency\u00a0ZenithOptimedia has just reported that online video\u00a0grew last year at a\u00a0blistering\u00a0rate of 34% to $10.9 billion globally – and it is on track to double by the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[3510,3880,4499],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32799"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32799"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32799\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}