AUSTIN —\u00a0Over the years, when most people have talked about The Economist’s online strategy, discussion has centered around its\u00a0access model. Right now, that is three free articles a week – but this is not the only horse the publisher has in the race.<\/p>\n
The Economist Intelligence Unit<\/a> (EIU) is also busy producing premium research and events for readers beside the main Economist.com brand – and giving marketers an opportunity to create their own, to boot.<\/p>\n “We’ve been doing content before content was popular,”\u00a0The Economist content solutions unit MD Elena Sukacheva<\/a> tells Beet.TV in this video interview. “With Economist Intelligence Unit,\u00a0we publish a lot of research sponsored by mostly B2B\u00a0companies.<\/p>\n “(Previously), it was very traditional forms of content – 7,000-word white papers that were often missing\u00a0the vast majority of the audience; who has time to read 7,000 words?<\/p>\n “Instead of doing one massive paper, we break down the findings of the research in to multiple pieces and feed them through a social network, or create a content\u00a0hub\u00a0(for brands).”<\/p>\n Sukacheva\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. \u00a0Please find more coverage from the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" AUSTIN —\u00a0Over the years, when most people have talked about The Economist’s online strategy, discussion has centered around its\u00a0access model. Right now, that is three free articles a week – but this is not the only horse the publisher has in the race. The Economist Intelligence Unit (EIU) is also busy producing premium research and […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[5351,3432,4995,5016,5017],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32841"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32841"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32841\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}